How to Encourage Moral Values in Gen Z

In a 2014 Ted Talk, David Brooks discussed two sets of values that we can pursue in our lives: resume virtues and eulogy virtues. Resume virtues are those accomplishments and capacities we can represent on a resume. Eulogy virtues are those characteristics and attitudes that are discussed in our eulogies. While most of us would agree that eulogy virtues are more important, we live in a culture that consistently affirms resume virtues. If we are not careful, as mentors, leaders, and parents, we too can affirm resume virtues over eulogy virtues in the lives of young people around us. 

Brooks described how the two sets of values, or sides of our nature, work by different logics. The external logic that drives resume virtues is economic; the internal logic that drives eulogy virtues is moral. Tim Elmore and Andrew McPeak, in their book Generation Z Unfiltered, summarize the attitudes of these two sets of values or selves. The resume virtues tend to be worldly, ambitious, innovative, curious about how things work, and focused on accomplishment and success. The eulogy virtues tend to be humble, good, strong, curious about why we are here, and focused on honoring others, love and redemption. 

In a world of standardized tests, social media posts, and a competitive global economy, it is easy to overemphasize those virtues that help get good grades, social media likes, and competitive job. As adults, we may unintentionally emphasize these virtues for Gen Z as we celebrate their resume virtues via our social media posts, and challenge or coach them regularly on school or work skills and accomplishments. Resume virtues are important, however, if they are overemphasized while eulogy virtues are underemphasized, we may find ourselves leading young people who lack internal motivation, a sense of moral direction, and empathy for others. 

Gen Z needs encouragement to think beyond resume virtues and consider eulogy virtues. As an individualistic generation, they need to be reflective and determine their personal values, something that does not often happen in our busy, noisy world. Elmore and McPeak offer several suggestions to consider as we encourage young people. First, have them write their own eulogy, identifying key values. Consider also writing yours and sharing it with the young person you are mentoring. Second, ask the young person to identify actions that reflect those values they have identified. Third, ask them to put the actions that have been identified into practice. Last, provide support and encouragement.

What are ways that you currently encourage and affirm resume values in the lives of young people? Eulogy values? What are additional ways you could encourage the development of eulogy values?

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