Many churches, non-profit organizations, and missionaries are experiencing an aging donor base and significant financial challenges as a result. When long-time, committed donors retire, younger donors are often failing to fill their role as a new generation of sustaining supporters. John Dickerson, in his book, The Great Evangelical Recession, reports that “each subsequent generation is giving less than the previous generation, even as they mature.” Responsible leaders today must consider alternate ways of funding their ministries and services as we look to the future. In the meantime, we must consider how to engage a new type of donor. Many Millennials are incredibly generous. They are, however, a different type of donor and require a different style of engagement. Here are some tips for fundraising with younger generations:
1.Tell the stories (vs. the stats)
Older generations usually want to know where their money is going and what it is accomplishing…in measurable terms. As a result, many organizations emphasize numbers in their fundraising efforts. This is not bad, but most Millennials are much more concerned with the individuals impacted than they are with measurable outcomes. Stories matter significantly to them. A powerful story of a specific person or group your ministry or agency is serving, along with some great pictures or video that bring the story to life, will go much further than a graph indicating the numbers achieved. I am hearing more and more of individuals and organizations producing two reports or newsletters to meet the needs of diverse donors.
2.Provide short-term giving opportunities
Many non-profit organizations rely on sustaining donors, those who commit to give regularly for an extended period. Unfortunately, some Millennials are not able to be this type of donor. Saddled with student debt or struggling to find a good job, they are focused on their own financial stress. Even those with jobs are often uncertain how long they will stay in that position (most young adults are changing jobs every couple of years). They are, therefore, uncomfortable making indefinite financial commitments. Find ways to provide one-time or short-term commitments (special projects, six-month commitments, etc.). Use social media, your website, and other forms of communication to keep your needs before them (remember, tell the story and use pictures to make the impact of their gifts personal and real!). Make it easy for them to give online (preferably from their smartphones) when they have the resources to do so.
3.Request funds for people (vs. programs)
Millennials have lost faith in many institutions. They have seen the effects of corruption, bureaucracy, and mismanagement in a variety of programs and organizations. While older generations often believe in programs to accomplish great things, Millennials tend to believe in people to accomplish important things. As a result, they follow, prioritize and support people over programs and institutions. They are more likely to give to an individual or need they know about directly or read about on a crowdfunding site (where they can use their credit card to donate in that moment) than they are to contribute to a capital campaign for an established organization.
Tim Elmore, in his book Generation iY, explains that many young people “really do desire to change the world; they just don’t have what it takes…when the work becomes difficult, they change their minds and move on to something else.” He describes their involvement in important causes as “limited to buying a ‘Live Strong’ wristband or signing a petition on a Web site.” While this is certainly not true of all young people, it unfortunately does represent the unwillingness of some to sacrifice or contribute in traditional ways. It is important to understand, as we seek to develop new financial partners, that there may be fewer who are willing to contribute the way previous generations have. Even as we work to engage a new type of donor, we need to be creative as we think of new funding models and opportunities to sustain our work into the future.
I was recently in a discussion about what to do as a ministry leader when colleagues are not committed to and following through on organizational policies. This led to some observations that respect for authority has changed. There are several reasons why views on authority are changing, especially for those who are younger.
One major factor for decreased respect for leaders is the shrinking (or collapse) of power distance. In the past, experience, education, positions and titles meant an individual had knowledge, expertise, influence and information (ie. power), so they deserved respect. This power distance was physically represented by the distance from the podium to the students, the pulpit to the congregation, the corner office to the cubicles, etc. With changes in culture and technology, power and respect for authority are changing (a great book on this is The End of Power by Moises Naim). A 13-year-old can post on Twitter as easily as the President; students in my college classes can Google more information in 5 minutes than I learned in 6+ years of graduate work; a teenager can get more followers and influence on YouTube in three weeks than established experts sometimes do in a lifetime; and our congregations can listen to podcasts of other pastors all week long.
Power or authority can no longer be gained or leveraged through title, experience, knowledge or position. Influence, respect, and the right to be heard or hold people accountable must be earned through trust, authenticity, humility, service and relationships. We must be sure as we are building our organizational or team culture that we are doing so relationally. This is the best way to win and maintain respect as a leader in today’s context and earn the influence to provide accountability.
We cannot assume respect based on our role or position, we must actively earn and maintain it. Once we have earned this respect, it becomes much easier to have honest conversations with our colleagues and provide accountability.
The following was adapted from a post by my good friend, Bill Mann, who writes and speaks on the important topic of inter-generational mentoring. - Jolene Erlacher
Greater love hath no man than this, that a man lay down his life for his friends. John 15:13.
Over 60 years ago, my mother told me that you can count your real friends on one hand.
I didn’t appreciate her wisdom for a long time, but it’s pretty accurate based on my own experience. And now studies show exactly that: five is the magic number.
Of all the things in life that are underrated, I think forming a deep friendship with another person is high on the list. I’ve written posts on how to choose friends, the value of friends and even what real friends do for one another.
C.S. Lewis even commented on the need for friends:
“The safest road to hell is the gradual one . . . the gentle slope, soft underfoot, without sudden turnings, without milestones, without signposts. This is why it’s so dangerous to do life alone.”
Smartphones burst on the scene with the introduction of the iPhone in 2007. After 12 years, we are now getting a look at what havoc it has caused to our relationships. Not surprising (to me, anyway), there has been a decline in true friendships in the past decade.
A recent study showed that social media has made most people’s friendships superficial and shallow. Another study of 3,000 adults concurred. High social media use affected both the quantity and quality of friendships.
It turns out that our brain limits us as to the number of friends we can digest. The number is 150, including family, according to R.I.M. Dunbar, a Psychologist at the University of Oxford.
To have true connection with your closest five, you need to spend time connecting at least once a week. That takes time, which is another limit on relationships. If you love someone or are married, the number drops to 4.
For the next 15, you need to connect at least once every month, and once a year for the rest of the 150. Interesting stuff. The takeaway is that the more your spend time on a relationship, the stronger it becomes.
Social media doesn’t increase our capacity for friends, and the number stays at 150. While getting “likes” is gratifying, it doesn’t replace face-to-face conversation.
In other words, if you have more than 150 “friends” on social media, the number above 150 is meaningless. They are just acquaintances. They are not your friends.
Connecting means some kind of back and forth conversation which takes time. Fast forward to today where WhatsApp, Snapchat, texting, Instagram and Facebook have become platforms for interpersonal communication.
Jean Twenge, who has researched this area, has noted that FOMO and increased use of social media has resulted in less time hanging out with friends. The result: increased loneliness and isolation.
The next generation (18-34) spends upwards of 43% of their digital use on apps, and adults in general spend over half their day interacting with media. For the next generation, that’s 8 hours a day.
But what is it getting them? Shallower relationships, superficial friends and often loneliness and depression. Certainly not a friend willing to lay down his life for them.
A friend of mine went through a tough patch in his life. He did some pretty bad things which caught up to him. I spent time with him in the aftermath. I told him that the good news was that he would really find out who his real friends were.
Those who were shallow would distance themselves and abandon him. He later came to me and said: “You were right; I now know which friends I can count on.”
This morning, I chatted with a friend, Steve Noble, who has started meeting with some from the next generation. He asked them a couple of questions. The answers didn’t surprise me.
None of them had a close friend that they felt they could call on in need, and none of them ever connected in any meaningful way with someone older.
In a challenging article in Christianity Today, Jen Thorn describes the 6 costs of real friendship: Time, personal convenience, intimacy, comfort, love and prayer. This is a biblical view of what real friends do for each other. Lest I forget, every study I’ve seen reports that those who have close friendships tend to be happier in life. Nuff said.
I’ve had the good fortune to have close friends, but it has taken effort and intentionality. I’ve met with 2 other men for over 25 years weekly, and we share life together.
Proverbs tells us to seek wise counsel, and we have provided each other with invaluable support, direction and feedback through the years. I count my group as a peer mentor group, although we never gave it that label.
The challenge here is that the next generation is missing out by not having real friends. They need someone to come alongside and help them understand the importance of friends in their life. Real friends are the people who stick by you in the good times and the bad.
MENTOR TAKEAWAY: In your interaction with your mentee, find out who his friends are (or aren’t), and encourage him to develop close relationships. It may be the best advice you can give him.
Read the full post by Bill Mann at his blog.
Research continues to link the overuse of technology to depression, attention issues, and poor social skills. Many parents and grandparents I talk to feel overwhelmed by the powerful influence of technology in their families and homes. Technology, if not managed, can impair our family’s wellbeing. One of our best defenses against devices controlling our time and relationships is to develop a culture in our homes that encourages healthy technology use. So, how do we go about inspiring a tech-smart family? Here are a few strategies and resources:
Book Jolene to speak to your church, school, or community group on Tech-Smart Parenting or visit the Leading Tomorrow podcast for more on this and related topics!
Gen Z (b. 1996-2012) is being raised and educated in a culture of fear. This is the result of many factors. We live in a post-9/11 world, marked by ongoing wars and terrorism, an economic recession, and 24/7 coverage of global, domestic, and personal tensions, trauma, and anger streaming into our lives via our smartphones. Many adults have succumbed to the perspective that the world is an uncertain, dangerous, and scary place. As a result, we work diligently to protect the young people in our lives. We monitor them via video feed throughout their infancy and track them by GPS when they get older. We feed them organic food, buckle them into every seat they sit on, give them helmets and knee pads, and keep them in safe, enclosed spaces. We discourage them from doing anything dangerous or risky, citing the great harm that could befall them. They listen as we talk to one another in frightened or angry tones about what is happening in the world or with our neighbors. They see what we post on social media. They get the message repeatedly that the world is a scary and unsafe place.
In a world perceived as dangerous and uncertain, safety has become the priority. This has had some positive results. Jean Twenge reports in her book, iGen: Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy—And Completely Unprepared for Adulthood, that there are several positive indicators of increased physical safety for kids and teens today. Homicide rates, sexual assault and rape, and alcohol consumption have all been on the decline. However, there are some other troubling statistics emerging. Depression, anxiety, and suicide among young people are on the rise. In fact, some experts believe that Gen Z is on the verge of a mental health crisis.
Twenge explains how we have not only focused on physical safety for young people today, but also on emotional safety. We have taught them to be tolerant and that they should never be made to feel uncomfortable emotionally. As a result, many do not know how to handle criticism, conflict, or even conversation about tough issues in a healthy and constructive manner. Instead, many young people see words and social interactions as potentially dangerous and harmful.
The emphasis on physical and emotional safety is promoting an aversion to any kind of risk or danger. We neglect to teach and model that it is in failing and experiencing pain that we realize how strong and resilient we are. Healthy conflict, disagreement, and dialogue are where we learn new things, gain diverse insights, and deepen our understanding of ourselves, others, and important issues. It is only through getting hurt that we can ever truly learn the beauty and power of forgiveness and healing. So, while safety is important, it can also be dangerous. Too much safety can strip young people (and the rest of us!) of desperately needed confidence, resilience, perspective, and hope.
So, how can we encourage young people in our lives to avoid the inherent risks of too much safety?
The following is a guest post by Dr. David Geisler, President, Norm Geisler International Ministries and an Adjunct Professor at Southern Evangelical Seminary.
I remember that day! I was sitting on a bench at the student center watching others go to and from class and suddenly I started to cry. It became very clear to me at that moment that if any of these students didn’t accept Jesus Christ sometime in their brief life, their destiny would be finalized! By then it would matter little how well they did on their exams, or what kind of success they saw in their careers. Without Christ, they would all be separated from God for eternity.
Fortunately, witnessing back then seemed easier. There was a certain respect for the Bible, and students were open to hearing about Jesus. I remember reading a gospel booklet to a student in their dorm during that same time period, and the listener prayed to receive Christ that very day! Sadly, that kind of approach doesn’t seem to work anymore.
Why is that? Put succinctly, the gospel remains simple, getting to the gospel is not. Consider for example how many today view morality as a personal preference, like ice cream flavors. Some may prefer chocolate, others may prefer vanilla, but who can really say which one is better! That’s how some view moral choices. Yet reducing morality to a mere personal preferences makes many in our culture tone deaf to hearing the gospel message and blind to seeing it’s relevance to their life in any way!
Today, if we are going to effectively communicate the truth of the Christian message, simply repeating old formulas is not enough. We have to rethink our approach to witnessing, and include something else, called “pre-evangelism.” Pre-evangelism is tilling the soil of their hearts and minds, removing the rocks and obstacles of disbelief, helping them to see how lost they are. After all, it’s hard for them to see their need for savior, when they don’t believe they have any sins to forgive!
One day a student said to me, “Why can’t God just let me into Heaven?” It was clear to me that in his question, his view of himself and of God was skewed. So many young people today will say that they believe in God, but then tend to overestimate their own righteousness, and underestimate God’s holiness. These distortions in their beliefs make cultivating good soil for the gospel to flourish in their lives a much greater challenge (See Matthew 13:19-23).
This means at times, we may have to help others see the world through a biblical lens, before they can see any truth in the Christian message! Unfortunately however statistics show that we are failing this task! Today, 25% of Americans have no religious affiliation, and 45% of these are millennials! Now helping others to see through a biblical lens means practically that we start by helping our non-believing friends recognize the distortions in their beliefs. The truth is that many have deceived themselves and believe they can explain moral goodness in general without reference to a belief in God! Other who say they believe in God may deceive themselves by overvaluing their own moral goodness, as well as undervaluing God’s moral standards or believe somehow that God grades on a curve. Some have even allowed certain distortions in their perception of God’s nature to develop a crippling undervaluation of the uniqueness of Jesus Christ. But if these distortions can be identified and removed, many will be more receptive to hearing about the Savior.
Last summer while training in Italy I had a conversation with a young skeptic. His question to me was this: “How can you believe the Bible when it was written by so many different people, who were imperfect?” Now, the truth I wanted him to understand is this: if God can do the big miracle, then He can do the little miracle.
Here was my question: “Would you agree that if there is a God who created the universe, then He’s powerful enough to ensure that what He wants to communicate to us reaches us, even through imperfect people?” His response to me was revealing. He said, “I see how that would make it less problematic.” He came to his own, unforced conclusion, a conclusion that he could not deny.
This illustration demonstrates the value at times of changing our old witnessing paradigm, and “allow others to surface the truth for themselves by asking them probing and thought-provoking questions.” (See our book Conversational Evangelism to learn this art!) Very rarely today can we simply just tell people the truth directly. Most non-Christians are even offended when we try to “share with them” where they are wrong. They see our approach as downright offensive, maybe even evil for pushing our “truth!” So we must remember that even if we know what truth to communicate to people today, based on the questions and concerns they have, we still need to discern what’s really the best way for them to “see this truth for themselves.” This too is an important factor to keep in mind in reaching millennials today. Like the men of Issachar in 1 Chronicles 12:32, we too need to better understand the times in which we live, and know what we should do!
To better understand this pre-evangelism paradigm, check out our book, Conversational Evangelism and our web-sites ( www.ngim.org/speaking and www.conversationalevangelism.com and www.conversationalanswers.com ) and our new channel www.vimeo.com/davidgeisler.
Text messages, emails, social media posts, instant messages—so much of our communication occurs via digital formats these days. Even for those of us who used to communicate primarily in face-to-face settings or via phone, basic communication skills can become less habitual and require some extra effort. Young professionals, whose communication skills developed largely in virtual contexts, often require training and coaching in skills at were once intuitive. Here are a few critical communication skills to practice and encourage in those you are mentoring and leading:
1) Smile. Of course, you do not need to smile throughout an entire conversation, but it is important to use facial expressions and body language that indicate engagement and interest. At the beginning or end of a conversation, this may include a strong handshake. Throughout the discussion, appropriately smiling, nodding or leaning in during important points indicates you are listening.
2) Maintain eye contact. Digital communication allows for multi-tasking. An interruption while writing an email or a distraction while texting, seldom affect the quality of the interaction. However, in face-to-face communication, appearing distracted or allowing interruptions (like checking a text message!), indicates there are other more important priorities than what you are hearing. Maintaining eye contact and ignoring distractions around you shows the value you place on the person and conversation before you.
3) Pause. Often, while listening to others, we are already thinking of what we need to do next, or preparing our response to what they are saying. As soon as they stop talking (sometimes before!), we start sharing our perspectives. Make it a practice to allow a pause when others finish talking. You may discover they are only thinking and have something more to add. It also communicates that you are listening and absorbing what they are saying. As a result, they may feel comfortable sharing more in-depth information that you would miss out on otherwise.
4) Ask questions. Miscommunications are a frequent part of interacting with others. Usually, they result from insufficient information. Ask follow-up or clarifying questions to be sure you fully understand other perspectives and expectations. This is especially important in face-to-face communication since we cannot reread a conversation the same way we can a text message or email. Relevant and insightful questions also indicate your investment in the conversation and can help further the discussion!
As teachers, leaders, and parents, one of the best ways to help the young leaders and kids around us grow in their communication skills is to model them in our own lives. Practice these communication strategies and others consistently and make them a part of your expectations of those you lead. See the change that occurs as active and healthy face-to-face communication becomes the norm in your team, family, or work context!
For the next generation!
Steven Covey’s comment toward the end of his book, First Things First, grips me: “I deeply believe that if we attend to all other duties and responsibilities in life and neglect the family it would be analogous to straightening deck chairs on the Titanic.” As I seek to parent my own daughters, mentor young leaders, and research and teach on generational trends, I am haunted by a sense that we spend a lot of time in our culture straightening deck chairs. I believe three factors contribute to our tendency to ignore or delegate what is most important in our lives. I sense the pull of these powerful forces in my own life, and see them in the lives of my family, friends, and people I interact with across the country as I travel and speak. So, what are they and how do we combat them to focus on what is most important?
The beauty of today’s technologically connected society is that I can easily keep up with my friends and family scattered across the country and globe. An unintended consequence of this connectivity, however, is that I am constantly witnessing what everyone else is doing. I see my friends whose kids are playing tennis, basketball, and soccer. I see other friends who have their kids in choir, gymnastics and dance. Other friends are at Disney World, while some are camping in tents at a State Park. Inevitably, I begin to compare my life (and my kids’ lives) with everyone else’s. Slowly, I can get pulled into the busyness of doing things because other people are doing them. I begin rearranging chairs.
Each family is unique. What mine is gifted and called to do might look very different from another family. In resisting the overwhelming pull of comparison, I must know what our mission statement is, what we are supposed to be focused on in this season of life. If my husband and I have not spent time in prayer and conversation about this, we become reactive rather than intentional. This fall, after praying, I rearranged my schedule to ensure quality time with my kids. We changed the time and place of family devotions to make sure they would happen regularly, and we set a time for evaluating the activities in our lives to be sure they were not overwhelming what is most important. In my family, we find it important to reevaluate our rhythms three times a year to be sure we are not falling into the trap of comparison and compromising what is most important.
Opportunities in our society today are abundant. If you want to learn to play piano, you can search for piano lessons online and easily find hundreds of options, including teachers coming to your home, piano studios, online courses, or YouTube videos. When I open my social media feed, local events are popping up for every age and interest. The temptation with opportunities is that they can be hard to pass up. Because something fun is happening or there is an opportunity to learn something or connect with someone, we can feel pressure to do so. This is not bad, but sometimes we can find ourselves busy with opportunities that are not our priorities. Just this week, I found myself in this position. I had scheduled every free window of time with wonderful activities and interactions. However, as I looked at my week, there was little quality time left over for me to spend with God, my kids, or my spouse. Knowing we all needed some time together, I said “no” to some great opportunities and said “yes” to time together for snuggles, stories, chores, games, and great conversation. I find these are often the moments when mentoring and discipleship happens, trust is built, and memories are made.
Author and speaker, Tim Elmore, delineates several parenting types in his book, Generation iY. One of them is the Dry Cleaner parent. He explains that this style of parenting entails dropping our kids off for other people to teach or raise, like we drop off our clothes to be cleaned. I think all of us can recognize that our kids can learn some things better from other people. What too often happens, however, is that we begin to delegate most of our parenting. We find ourselves in the role of chauffeuring our kids from activity to activity, sitting on the sidelines and watching them, but not actually teaching them ourselves. Some of this comes from insecurity. We trust a tutor, a coach, or a mentor to teach them better than we can. Ironically, the time we spend with our kids as we work on a project, wash dishes, bake a cake, clean the yard, or eat dinner will probably have a much more significant impact on their mental and emotional wellbeing and life skills than any number of programs or activities ever will. At some point, I must set aside my insecurities and embrace my role as a parent, knowing I won’t always do it perfectly, but I am the only one who can fill that role for my family and I am going to do it to the best of my ability.
A recent study revealed that 18 to 22-year-olds are the loneliest age group today. There are a variety of factors that contribute to this troubling statistic. One, of course, is the prevalent use of technology in our society today. While devices help us connect to people in new and beneficial ways, there are some drawbacks. Empathy, for example, has decreased as technology has increased. One study reported that college students are 40 percent less empathetic than they were 20 or 30 years ago, prior to the widespread use of the internet. Screens dull our ability to feel the pain and joy of others and to connect with them emotionally. This presents a threat to deep, committed relationships that are impossible to maintain without continuing empathetic interaction.
While Millennials and Generation Z are especially adept at communicating online, valuable intimacy often gets lost in virtual communications. Quantified Communications reports that an average adult today makes eye contact between 30 and 60 percent of the time in conversation, but emotional connection is built when eye contact is made during 60 to 70 percent of the conversation. When there is less eye contact, fewer connections are made. Virtual connections, while valuable, cannot replace the emotional connection and sense of well being that occurs with eye contact, touch, and physical presence.
Leaders and managers today often report that young staff lack the relational skills and emotional intelligence to connect with others effectively. In many ways, it is the older generations who must take responsibility for this. When we hand a 5-year-old a device instead of answering their tenth question about giraffes or princesses, we rob them of an opportunity to develop face-to-face communication skills and connect with us in a way that is meaningful to them. When we miss the body language or facial expressions of a 10 or 12-year-old in our life because we are busy checking our social media feed, we lose the opportunity to model good emotional intelligence. When we avoid a conversation with an 18 or 20-year-old in our life because we assume their earbuds mean they don’t want to talk to us, or we fear rejection, we miss an opportunity to demonstrate sincere interest or unconditional love.
Young people today need opportunities to practice healthy relational skills, and they desperately need to see them modeled. Many leaders, mentors, teachers and parents I talk to, however, do not know even where to start in actively engaging the young people in their lives. What I have found, in interacting regularly with 5 to 25-year-olds, is that there is great power in a good question and active listening. I have yet to encounter a young person who did not respond positively to someone sincerely asking about their perspectives and concerns. True, there might be an eye roll or two at first, but when they see you persist in your interest in them, despite their eye roll, trust and respect begin to develop.
So, what does a good question entail? First of all, it must be open-ended. If it allows the young person to respond with a simple “yes,” “no,” “good” or “bad,” a grunt or sigh, it is not a good question. Instead, it should require some thoughtfulness. Instead of asking, “Did you have a good day at school?” try something like “What was the best part of your day at school?” The response to a good question should give you some insight into the young person’s life and provide an opportunity for a follow up question. For example, if they respond that the best part of their day was chatting with a friend, you could follow up with a question like, “Tell me about your friend? How did you meet?” A good question can thus communicate that you care about what they care about. Check out some other great sample questions here.
Good questions are one of the most powerful ways to demonstrate interest, gain empathy, and develop deep connections. As a result, they are a critical tool for all of us as we interact in a society that is increasingly distracted and busy. Make it a goal to practice asking good questions and taking the time to listen actively to the responses.
The oldest members of Generation Z (b. 1996-2012) are now in college and beginning to enter the workforce. While they share some of the values and views of Millennials, they are also distinct in many ways. Gen Z grew up in a post-9/11 world and experienced an economic recession. They watched parents, aunts, and uncles lose jobs. They watched older siblings and cousins drowning in college debt as they struggled to start their careers. Terrorist attacks, school shootings, and deep social divides have played out on the devices they carry in their pockets, or place under their pillows, making the troubles of the world very real and ever present in their lives. They have grown up in a culture of fear. Nonetheless, this generational cohort has some incredible strengths that are already beginning to reveal themselves.
Self-Learners. Gen Z has unprecedented access to information. Unlike any generation before them, they can engage the broader world at an early age. My daughters frequently ask questions like, “What sound does a giraffe make?” knowing that within a few seconds we can find a video of a giraffe making sounds. I have a friend whose teenage daughter taught herself to play violin by watching Youtube videos. Gen Z possesses a healthy sense of curiosity and they have the tools to pursue their interests and find information quickly. One result of this is the elimination of natural opportunities for mentoring. Instead of asking a teacher, parent, or coach for information, providing an opportunity for an intergenerational conversation, they often go to their devices to find answers. As a result, we must find ways to be more intentional as we seek to engage them in relationships.
Entrepreneurial. Because of the vast technological tools at their fingertips, Gen Z feels empowered to act independently. They do not have to wait for someone to give them an opportunity to make money, learn, create, or connect. They can record videos, create music, start businesses, and connect with people around the world with the resources on their devices. As a result, they are incredibly entrepreneurial. In fact, 72% of high school students want to start their own business someday. Colleges and businesses seeking to recruit Gen Z need to be aware of this and prepare to foster this entrepreneurial approach to learning and work. Already 34% of U.S. workers are freelancers and the gig economy shows signs of continued growth. Gen Z fits firmly into this trend. We may need to rethink how we are educating a new generation of workers who see themselves as entrepreneurs.
Pragmatic. Gen Z is proving to be practical and self-focused in their views of the future. One benefit of this is that they see the need for long-term goals and are often willing to sacrifice in the moment for future security. In fact, recent studies show that Gen Z has more self-control than kids did decades ago. While financial security is the goal of many young people today, for those committed to something greater than themselves, their pragmatic perspective on the world can help them make sound decisions and persevere beyond the challenges of the moment.
While technology addiction, rising rates of depression and mental illness, and fear can threaten the potential of Gen Z, there is great reason to hope. This new cohort brings perspectives and skills well-suited for the world in which they will live and lead. They desperately need mentors, teachers, and leaders who can see their strengths, and who are committed to helping them develop those skills. They need encouragement and wisdom as they learn to thrive!
Dr. Jolene Erlacher is a wife, mommy, author, speaker, college instructor and coffee drinker who is passionate about empowering the next generation of leaders for effective service!